How to set up a dating personal services

The app – which now boasts 12.5 million users (one million of those, and rapidly rising, in the UK) – is the brainchild of Whitney Wolfe, a 27-year-old entrepreneur.

For anyone under 40 who is dating, single and in possession of a smartphone, potential partners are generally now located in the palm of one’s hand.

Five years ago Tinder revolutionised dating; the location-based app delivered a deck of candidates based on proximity straight to a phone screen, with a small selection of snapshots and a brief bio.

Then, in late 2014, another dating app launched with a potentially even more revolutionary USP.

The media reporting of the case was extensive and in the summer of 2014 Whitney was the subject of vicious trolling from strangers of both sexes.

‘Emails, texts, tweets, people showing up at my house – really weird and horrible stuff happened,’ she remembers, shaking her head.

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