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Another area Facebook is looking closely at is sports, and the company has reportedly talked with MLB."Sports is probably something that we'll want to try at some point," Facebook CEO Mark Zuckerberg said on a recent earnings call.One show Facebook has greenlit is a virtual-reality dating show from Conde Nast Entertainment in which people go on first dates in VR before they meet in real life, according to one person who asked not to be named because the discussions are private.At Conde Nast's New Front presentation on Tuesday, the company confirmed that it had a new video project with Facebook, but didn't give details.The short video clips that autoplay in Facebook's News Feed have been a success for most publishers, but there's no guarantee that consumers will begin to think of Facebook as a destination for watching longer-form shows. The effort to snag exclusive shows is being led by College Humor cofounder Ricky Van Veen, whom Facebook hired in December to be its global creative strategy chief.His small team has been meeting with production companies and hearing pitches for episodic shows five to 30 minutes long that would live in a revamped version of Facebook's video tab.
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While Facebook is interested in a range of content, one genre it's intensely targeting is teen-centric shows.
"They are obsessed with Snapchat," one person said.
Another said Facebook was targeting younger users "to expand the audience demo." Snap has been actively pursuing show deals with many of the same companies as Facebook for its app's Discover section.
"They are definitely in a race right now," a third person said.