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The right organizational structure and vision are also needed to fit a particular need in the market.

is difficult to achieve without clear strategic messaging.Both target customer profiles and values are irreplaceable parts of strategic messaging.Selling a product to multiple stakeholders involved in the decision-making process complicates and prolongs sales cycles.If expectations are wrong, or the product value is misinterpreted, it will take your sales team much longer to change this perception.The further the prospect’s perceived value is from the actual value you want to convey, the more likely the deal is to be lost.